Millions of dollars in savings, a sharp reduction in workplace accidents and faster, smarter campaigns are some benefits Canada Post realized through its implementation of SAS analytics software.
By: Lynn Greiner
Explosive cost savings, fewer workplace accidents, and smarter campaign management are just some benefits use of analytics software brought to Canada Post
was one of four global organizations honoured with the SAS
Enterprise Excellence Award at the recently concluded SAS Global Forum in Seattle.
This award recognizes companies "for effectively using SAS software
to address business challenges and empower leaders to make confident, insightful decisions."
Canada Post saved millions of dollars last year alone through its use of the software, according to Brian Shea, the organization's general manager, business analytics and revenue management.
While using analytics to hone its pricing, Canada Post also extracted value in other areas, such as marketing automation and health and safety, said Shea, accepting the award.
He said Gabriel Toichoa, director, pricing and modeling, brought Canada Post's various data sets together, enabling real time access to operational data.
This allowed the team to predict who was likely to have an accident in the workplace, and how long injured workers would be off the job. FULL STORY