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SaaS Market Heats Up
Saturday, May 24, 2008
SaaS Market Heats Up
Large companies move beyond the early-adopter stage, signing licenses for tens of thousands of employees.
By Mary Hayes Weier
InformationWeek May 17, 2008 12:00 AM (From the May 19, 2008 issue)
Big businesses may have reached the tipping point in their acceptance of software as a service. Flextronics, the $28 billion-a-year contract manufacturer, said last week that upstart SaaS provider Workday will supply it with human capital management software for 200,000 employees worldwide. That's nearly 10 times the size of Workday's previous largest end-user license deal.
If it seems as if Flextronics CIO David Smoley is going out on a limb by licensing SaaS rather than on-premises software, he's not alone. Coca-Cola Enterprises CIO Esat Sezer recently signed up for 35,000 seats of Microsoft (NSDQ: MSFT
)-hosted Exchange and SharePoint, and that number could double. Salesforce.com, which blazed the SaaS trail with a few hundred marketing execs here and a few thousand sales pros there, has a growing list of mega-accounts, too, including Japan Post with 40,000 users and Citibank with 30,000.
The numbers are impressive, but keep them in context. A self-service HR application like the one Flextronics will use doesn't have the same level of complexity as, say, SAP (NYSE: SAP
)'s manufacturing suite. That said, SaaS adoption is ramping up, and the appeal is obvious: By plugging into the applications "cloud," IT departments are freed up to work on more strategic projects. Human capital management, or HCM, "isn't considered an area of innovation and growth for companies," says Manjit Singh, CIO of Chiquita Brands, which, with 26,000 employees, represents Workday's second-largest customer. "Besides the need for simplicity, there's also the question of where companies want to invest time and resources."
And CIOs need to check their assumptions about how much they stand to save. Microsoft senior VP Chris Capossela calls expectations of automatic cost savings from SaaS "overblown." Because SaaS is offered as a subscription, he says, "you're going to pay forever." In March, Microsoft revealed deals to provide "single-tenant" SaaS to a half-dozen large companies, including Blockbuster and Ingersoll Rand. Microsoft's multitenant SaaS is in beta testing now.
Flextronics CIO Smoley is counting on Workday to support employees in 30 countries, taking into account idiosyncrasies from Chinese law to German labor unions. Flextronics will share Workday apps with other companies, all relying on Workday to provide software that's fundamentally the same for everyone yet unique where necessary. Looking to replace some 80 disparate HR systems, Smoley compared Workday feature by feature with "all the traditional" providers of HR software, including Oracle (NSDQ: ORCL
) and SAP.